The 'Square 4' era of 1999 to 2004.
I'm going to stick my neck out and say that the 96-99 set of idents were actually rather good. Each ident would start with a sequence of the heart motifs, which were a mixture of CGI and Live-action models shot in a studio. NOTE: This symbol "*" means the ident is not used on air. Carlton replaced Westcountry Television as the ITV contractor for the South West on 6th September 1999. Carlton replaced Westcountry Television as the ITV contractor for the South West on 6th September 1999. Lost Media Archive is a FANDOM TV Community. 1420 Views. Ident (cyan) Ident (red) 13sec. Squaring the design challenges with the political challenges with this project was difficult enough for the design team. Great soundtrack, great visuals.
This is surely the best one. With mixed results from focusing on the letters to compensate for the lack of a symbol, the decision was made to just go for it and create a symbol: the Carlton star. https://www.youtube.com/watch?v=vZk5N6dRRYM, http://www2.tv-ark.org.uk/itvlondon/carlton-idents4.html, HTV Wales Final Junction: Sunday 27th October 2002, Coronavirus - Impact on live/recorded shows. Not only does this create an improved image association for the advertiser's product, but it increases flexibility by offering multi-media advertising opportunities. A "5" features animation of approx. A variant for Central also exists. The material delivered to the local stations was designed to remove and replace the local identities of the stations with that of Carlton (now clearly, Television for London, the Midlands, and the South West). Chris Langmore, former Carlton West Country announcer, has kindly sent us some background info about the ident structure. The information presented on this page has been researched by members of the TVARK team and is offered in good faith,
Carlton refused the new generic ITV style, believing them to be somewhat drab, and lamenting the fact they weren't 'flashy or glossy'. delighted to hear from anyone wishing to offer corrections. Should they be a cause of concern or distress to any readers, please inform us immediately so that we can remove or
Sheepdog (FOUND). 1272 Views. I remember the PR-tripe at the time these launched, describing how the idents show that Carlton was "the. (3:42 - 4:21 - 3 examples). These include buildings, etc. Once again, many thanks to Chris for all his help; now to the idents! That and making money. Their visually indulgent array of swans, strawberries and stars was introduced at the expense of the local company name, the flashy graphics an attempt to justify the new foreign name to viewers. I think it's pretty clear to most here that Carlton introduced a wonderful set of idents in 1999 compared to the dross that had gone before. 2508 Views. All opinions expressed are not intended to cause offence. 1420 Views. Another supposed recreation of the Videotech ident. ", Despite their success at the time, Eley suggests that retrospectively, “some of the Carlton idents now seem absurdly over-the-top.”. Much prefered the Carlton version though didn't like the HTV hybrid - surely they could have worked the logo into their own backdrop. The day before HTV got these, there was a rumour going around on the NotBBC TV Forum (basically the TV Forum of its day) that they were just going to rebrand it as Carlton. I think it's pretty clear to most here that Carlton introduced a wonderful set of idents in 1999 compared to the dross that had gone before. "A single new suite of on-air identities has been produced for use across Carlton's three terrestrial TV companies including Westcountry Television and Central Television. Ident (Red pulse) Ident (Purple trees) 15sec. The 3" and 5" relate to the duration of the animation preceding the logo. News, drama, light entertainment etc. Martin Lambie-Nairn designed the idents - his company created the Carlton logo back in 1992. The ident had three different lengths. displaying the ITV (later ITV1) logo as well as that of the local company. (Carlton, 1999). There were eight idents in use. In 1998, Central dropped The Cake and replaced the idents with the ones lookinglike Carlton's idents from 1996-1999. “There was a resistance from having something imposed from above. In 1996, the idents are about being a slot machine, etc. Ident (orange) 13sec. It was at a point where you had this patchwork of different franchises throughout Britain, which were all competing with one another but which as far as the viewer was concerned, were all offering the same product. Carlton initiated the project in the middle of ITV’s heart rebrand.
Alongside the new television idents was a new logo.
displaying the ITV (later ITV1) logo as well as that of the local company. And we came up with the proposition that, okay, if ITV is the 'heart', Carlton is the 'star' of the ITV network. 1272 Views. The idents were used in all three Carlton regions and were the first in the ITV network to introduce dual branding, ie. Even nearly 14 years after the Carlton idents left our screens, they still look incredibly wonderful and not dated at all IMO. I enjoyed the swans and harpy theme (minus pointless strawberry): That tripe actually makes more sense than some of the other rubbish we've heard recently. It came though at at the expense of the on-screen names of Central and Westcountry (and nearly HTV but they ended up with a hybrid of both main looks around at the time). And it was executed wonderfully; only to disappear a little over 3 years later due to pan-ITV branding. TVARK presents a complete set of the 1999 idents, with dual ITV branding, in clean audio and 16:9 format. I still don't understand how it could have been an accident.
The idents were used in all three Carlton regions and were the first in the ITV network to introduce dual branding, ie. Channel 4 : 1999 Idents. These are Carlton's second set of designs, introduced in early 2000. With 2 years behind these, some will go missing. With 4 years behind these, some will go missing. 1242 Views. Ident (Purple trees) Ident (Cyan water) 17sec. I loved these. TVARK presents a selection of examples below, many with clean audio, also five Christmas idents.
1132 Views. The new identity brings an enhanced style and elegance to the environment for advertisers. Ident (Purple trees) Ident (Cyan water) 17sec. They wanted to be their own show. To allay fears that the rebrand would result in changes to the local service, Carlton outlined their reasoning behind rebranding the two regions. They were of course also adapted very well for HTV with the heart morphing into the V of HTV. They simply wanted to have an expression of the heart which was theirs alone. It is very difficult because... this often happens to me, it happens to every designer in television is that you convince the client to make a big dramatic change and then you point out that it’s not good enough to send out a memo to everyone to say this is what is going to happen, you’ve got to really get them to buy into it, to believe it, and they said ‘ok well you’ve made me believe it, you go and tell them’. 3RD NOTE: This page will not include the 1999 idents.
The project became a rebrand for the entire Carlton Media Group. The company asked Lambie-Nairn to alter the proposed ITV hearts identity for them; “[...] Can you do something with this, what can you do? "I remember we did a meeting at Central to explain to them how they would now be using Carlton’s idents. Download these three 31-second idents to see them as we viewers aren't meant to. They were told not to refer to the changes as HTV News was continuing, so someone in Cardiff stripped the hearts of their ITV branding and the hearts turn red, as a very subtle way of saying goodbye. 1132 Views. This version is the ITV1 ident from 2001. “Of course you’re in the face of a lot of local opposition from people who want the local... the sense of locality... the sense of being from Birmingham in the case of Central. displaying the ITV (later ITV1) logo as well as that of the local company. I meant to add to the original post actually, the Planet ident was used extensively in the days after 9/11 (or at least it was in the Central region) as it fitted the mood perfectly, for want of a better phrase. 01/07/2000 was the date on which ITV and Channel Four began transmitting in 16:9 aspect ratio. Lambie-Nairn delivered a set of 10 idents on launch - this was considered quite lavish – some projects only had 4. Each ident was designed to precede a certain strand of programming – there were idents for drama, comedy, factual, sports, news, daytime etc. Ident (red) Ident (Red pulse) 22sec. Each design has three variations - 5, 3 and 0. 2508 Views. They wanted to have something that had more meaning for them. Several of these idents were specific to certain ITV peak-time series, but TVARK does not currently have the idents designed for Coronation Street, Emmerdale, The Bill, Soldier Soldier, Videotech, Carlton Country/Peak Practices and Home and …
They remained in use until Friday 3rd September 1999. 10 seconds plus tail for voiceover. It's a shame we don't see any nice CGI idents like these today. A "3" features shorter animation (around 5 seconds), while a "0" is simply a static logo over an animated background. And so, you end up being the one who ends up going on a sort of roadshow to explain to people why you’ve done this, and people will sit there, in a boardroom - heads of departments, heads of drama, [...] producers of sports programmes, dramas, comedies and so on ‘convince me, what is so cool about these, why should we be having this shit on our screens’ and you have to stand up and say this is the logic, this is where you are as a business, this is what your parent business thinks is right in this market. Whilst the Carlton objected to having something imposed from above, the panicked response into the branding of the television is a clear understanding of the importance of branding by the executives at Carlton.
I meant to add to the original post actually, the Planet ident was used extensively in the days after 9/11 (or at least it was in the Central region) as it fitted the mood perfectly, for want of a better phrase. Carlton Visual Entertainment ident/sting. Naturally, the entire on-air brand toolkit was updated with the new style.
http://www2.tv-ark.org.uk/itvlondon/carlton-idents4.html Master copies are on TV ark. Ident (orange) Ident (purple) 14sec. The choice of ident was determined by the type of programme to be introduced, ie. Create your own unique website with customizable templates. Using the Gill Sans logotype designed by Lambie-Nairn in 1992, the designers added a star over the top right corner, with a gradient overlay. 1461 Views. Videotech (recreation, it is unknown what the ident actually looks like since there is no pictures). Carlton replaced Westcountry Television as the ITV contractor for the South West on 6th September 1999. These were design solutions to business problems. 1461 Views. Ident (Red pulse) Ident (Purple trees) 15sec. The idents were used in all three Carlton regions and were the first in the ITV network to introduce dual branding, ie. I think it's pretty clear to most here that Carlton introduced a wonderful set of idents in 1999 compared to the dross that had gone before. The rebrand coincided with ITV’s move towards entertainment programming, launching alongside key formats such as Who Wants to be a Millionaire and Pop Idol, which went on to define ITV’s current output (both of which were among the first few formats to be commissioned by the network, rather than by an individual region).
At the same time, Lambie-Nairn also branded the rest of the rest of the Carlton Media business, including all of their ITV regions, worldwide distribution operations, facilities companies and Carlton Screen Advertising. Ident (orange) Ident (purple) 14sec. Ident (cyan) Ident (red) 13sec.
Evanescence - My Immortal Other Recordings Of This Song, Replenish Sentence For Kids, Primark Employee Number, Isn't It Romantic Rating Age, Paramount Animated Movies, Nantwich Town Fc United Of Manchester Prediction, Best British Films 2010s, Food At Alamo Drafthouse, Cj Cheiljedang Corporation, Show Cause Notice For Termination Of Employment, Portsmouth Vs Fleetwood Results, Roblox Admins List 2020, What Does Odeon Stand For, Bromsgrove Results, Alamo Drafthouse Reopen, Elisabet Ney Sculptures, Michael Bublé Spider-man Theme, Lago Significado, West Norwood Picturehouse Membership, Art Theater Long Beach, Thomas Schnauz Sr Wikipedia, Tahoe Boat Decals, Odeon Time Table, Fear The Walking Dead Grace, The Beginning Of A New Era, The Boulevard, Staten Island, Itf Pro Circuit, El Paso Times Login, Michael Garvey, William Byrd Songs, Reach Authorization List, Odeon Uk, Marshall Singapore Store, Lavender Meaning Name, That Lonesome Song Meaning, Showcase Cinema Movie Passes, Shania Twain - Forever And Always (video), Dale Davis Daughter, Regal Student Discount, Zenit Transfers, Clg Wiki 2019, Instant In A Sentence, Changed Net Worth, Drafthouse Janesville Menu, 1917 Movie In Cleveland, Gold Entertainment Group, Turquoise Meaning In English, Cineplex App Ps4, Tony Hadley Gold, West Virginia Basketball Wiki, Audio Adrenaline - Bloom, Showcase Apartment, Full4movie Hollywood, Daily Hassles Scale For Students, I Loved Another Woman Tabs, Perkspot Pricing, Now And Forever Drake Full Song, American Arena League, Cineplex Refund Covid, Shyamoli Square Cineplex Movie Schedule, Adolph Zukor Estate, Mother Tongue Twister, Songfacts Walkin The Dog, Westfield Parramatta Parking, Sky Mexico Satellite, Entreaty Antonym, Ross County Youth Development, New Mexico Child Support Warrant List, The Walking Dead Atlanta, André Méliès Children,
