Another great feature is the option to view a previous case study or all the case studies if you're interested. Bitly provided a a way to consolidate data and literally link channels together to display all information on a single dashboard. Tim Williams, Creative and Cultural Sectors Specialist of the EU-Eastern Partnership Culture and Creativity Programme, talks about the particularities of the Programme implementation and prospects in Ukraine. CUMBERSOME DEMOCRACY: WHY EUROPEANS SPEND SO MUCH TIME DEVELOPING STRATEGIES. Of course, a study about two corporations isn’t very interesting on its own. The more data you have to convey, the more creative you should be in presenting it so it can be understood at a glance. Take a look at this infographic case study from KISSmetrics, for example: After you’ve completed your case study (and your client’s thrilled with it), it’s time for all that hard work to pay off. Ideally, you should upload case studies somewhere on your website so new leads coming to your site have the opportunity to see just how kickass your business is at driving revenue and results for your current customers. Gravitate starts off by introducing their client, Global Expeditions Group (GXG), to give visitors a little background into what they do. They are a special type of thought leadership content that brands can use in marketing and sales to guide their target audience to the decision stage of their buyer's journey. Sponsored organic content appeared in members' LinkedIn feeds. At the same time, it ensures that your team will know exactly what information they need to compile to design case studies in the future. Gravitate did a great job breaking up their rather long case study. Claiming in your study that you’ve tripled your customer’s traffic doesn’t have to be an impressive achievement at all. In fact, some of the most powerful case studies establish their own vivid, graphics-heavy style – looking a lot more like an infographic, or even a magazine, than traditional B2B marketing collateral. A case study acts a narrative, featuring real-world situations where certain products or services are used in a way that demonstrates thier value. Case studies are especially effective for converting customers sitting on the fence. How do some cultural centres look in today’s towns across Poland? Advertising case studies are often more effective than brochures and traditional sales collateral. Each detail should build on the next, so they’ll keep moving forward until the end without getting distracted. Five9 assisted Weed Man with migrating their data to the cloud. Great case studies should pack a lot of meaning into a small space. Why did they choose your company to help them solve those problems? Proven results. Here, you should emphasize the change in their business since they started using your services. Once you master the art of the case study, you’ll find it’s packed with marketing power, giving you a huge ROI for the time you put into creating it. Result: Detail the specific outcomes the customer earned. For that reason, you might want to have a case study for every buyer persona you serve. This part of the study establishes what’s at stake and introduces the characters – your company, the client company, and whichever individual decision makers speak for each side. USDA DSC Salesforce CoE. Your email address will not be published. UNITED VOICE: HOW THE EU’S CULTURAL COMMUNITY GETS THROUGH TO THE AUTHORITIES. The end result? Case Studies. While this doesn't work for everyone, it really matches the vibe of IDEO's brand. One element of all case study examples is to educate perspective clients about the services and products offered. While we used these PDF designs internally, we wanted to make sure our client success stories were available to everyone coming to our site. Forge and Smith effectively uses real mockups and examples from the work they did for Happy Planet to showcase their work in action. Perk Four While it’s not required that you have all of the possible topics in a particular order, picking a consistent format will help you accelerate production down the road. We create and measure the elements that grow our client's businesses. Case studies are a powerful tool in your content marketing arsenal, so why not create one today? So, instead of just saying you’ve tripled their traffic, it’s much more effective to use real numbers to support that (accompanied by graphs or any other proof that you might have). They noticed that the marketing efforts were limited by a large number of low quality needs. Like press releases, case studies often fall into a certain specific format. Copyright © 2020 LeadQuizzes. Rather than forcing readers to find out the impact of their efforts at the very end, they call out some major statistics and improvements that they helped GXG achieve. Naturally, the longest, most emphatic testimonial should come from the top decision maker. A case study is a special type of thought leadership content that tells a story. The challenge was collaborating and communicating across offices. What effect did your product or service have on their business? For example, if the traffic was 100 visits and now is 300. A case study isn’t a whitepaper: You shouldn’t be trudging through page after page of text. Explore our collection of over 770 case study creative templates to use in your next big project. The web site is currently funded by the British Council. MUSEUM MASCOTS, YOGA AND AN IMAX THEATRE: EUROPEAN MUSEUMS FOR EVERYONE. This first step is crucial because it sets the layout for your entire case study. Your case study will always open by presenting a problem suffered by one of your clients.
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