Take a 360-degree … More than 200,000 people have flown on Eva Airways' three Hello Kitty-themed jets since late last year, when service started.
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The Taiwanese airline flies Hello Kitty jets all over Asia, with select flights in Europe and the US. The new Houston service begins on June 19, three times weekly, before increasing to four times weekly on July 1. The plane's exterior may seem festive, but just wait until you take a peek inside. The longer-range Boeing 777 flies -- for now -- exclusively to Paris, three times per week.
Businessmen in suits appear mortified, mystified, and maybe just a little curious at the sight before them.
Eva Air, however, offers flights on Hello Kitty-themed planes that make traveling a lot more fun. Bag tags and boarding passes? Account active Cribs to clothes, medicine kits to music videos, toilet paper to TV shows; if you can dream it, Hello Kitty has probably graced it. Instead of the airline's usual white, green and orange color scheme, this plane shows a giant yellow squirrel, a bear, and Hello Kitty. Trip report and photo tour: Inside EVA's Hello Kitty plane Jeremy Dwyer-Lindgren, special for USA TODAY 40,000 FEET OVER THE EAST CHINA SEA: This isn't a normal flight, exactly. The gate itself is part boarding area and part Kitty store, where passengers can drop dollars on Kitty-themed gifts to bring home to loved ones (or to keep for themselves). Thus is the scene aboard what may be the world's cutest flight: EVA Airways Flight 105, featuring the airline's distinctive Hello Kitty service. Jeremy Dwyer-Lindgren, special for USA TODAY. The first Hello Kitty airplane, an Airbus A330-200, debuted in October 2005. "All of those items, they take away. All five of those Airbus jets serve regional destinations in northern Asia, with flights to Seoul, Shanghai, and three cities in Japan. There are few commercial flight experiences more unique than boarding a The airline envisioned an immersive Hello Kitty theme jet experience with characters pained on the outside and branded items filling the inside.
To keep the experience fresh for the thousands of Kitty fans that come aboard each year, EVA rotates on-board items seasonally and switches them out entirely every other year. The airline doubled down on the experience for Kitty's second life, expanding the in-flight experience from 40ish on-board items to over 100, and starting with three brand-new Airbus A330 jets.
Jeremy Dwyer-Lindgren is a Seattle-based photojournalist and aviation writer and a contributor to Ben Mutzabaugh'sToday in the Sky blog. Clad in pink Hello Kitty. Hello Kitty began her life in 1974, the invention of Japanese design, product, and licensing company Sanrio. A leading-edge research firm focused on digital transformation.
Aimed squarely at Japan's long-standing intrigue with all things cute, known as the "kawaii" aesthetic, Kitty first appeared on a vinyl coin purse. Looking for smart ways to get more from life?
They are really crazy for that," he says of passengers on EVA's Hello Kitty flights. Chai says EVA suggested taking it a step further. Not even the bathrooms provide a refuge from the Kitty-fication, featuring Hello Kitty soap.
Several limited-edition items can only be purchased via the on board duty-free store, making them especially popular with a subset of die-hard Kitty collectors. Taipei, Taiwan-based EVA Airways first teamed up with Sanrio back in 2005. But she returned in 2011 to celebrate EVA's 20th anniversary and Sanrio's 50th. The experience -- and that is the word that best describes this -- begins even earlier, from the moment passengers set foot in the airport. EVA currently operates six uniquely themed Hello Kitty jets: five Airbus A330s and one Boeing 777-300ER.
Air travel is almost always boring, and usually stressful. Every last one is shaped in the likeness of — you guessed it — Hello Kitty. 40,000 FEET OVER THE EAST CHINA SEA: This isn't a normal flight, exactly. One of the world's most beloved characters, Hello Kitty graces headrest covers, pillow cases, safety cards, the entertainment system, flight attendant uniforms, utensils, sugar packets and more. Eva Air, however, offers flights on Hello Kitty-themed planes that make traveling a lot more fun. Keep reading for a look inside one of these unique flights. The only 3 websites you should use to save a ton of money on flights. The inside of the airplane is awash in Hello Kitty, too. That, and Kitty "is very profitable," Chai concedes. Having ballooned well beyond past that first coin purse, the Hello Kitty Empire has since extended into — or, perhaps more accurately, onto — anything and everything imaginable. Kitty disappeared from the skies in 2009 after the initial product license ran out. Dozens of items bearing Kitty's likeness are be found from the comfort of one's seat. Like what you see here? Stamped with Hello Kitty. "If we operate a Hello Kitty flight, our fare is always higher than even our competitor," says Chai, "But [passengers are] willing to buy it.". Take a 360-degree virtual tour of one of them, en-route from Hong Kong to Taipei. Subscriber
your own Pins on Pinterest Also see more pictures of a Hello Kitty plane and our video with the WSJ's Jessica Yu, who discusses her experience on the jet. EVA will introduce a brand-new Hello Kitty jet just for the occasion. He adds that they sell 3% better than regular flights, despite having a premium tacked onto the ticket price. The flights, says Chai, are hugely popular. The overwhelming cuteness of the flight finds young children (and some not so young folks) clutching Hello Kitty backpacks and paraphernalia. Details on what the newest Kitty jet will look like have not yet been revealed, but the airline promised the brand-new jet "will be specially painted nose-to-tail with Texas–sized Hello Kitty and Sanrio characters.".
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More than 200,000 people have flown on Eva Airways' three Hello Kitty-themed jets since late last year, when service started. "Sanrio approached us; wanted to sell the in-flight product to us in the very beginning," says Glenn Chai, Executive Vice President, EVA Planning Division. Meanwhile, back on what very well may be the happiest flight on earth, lunch has just been served. A second was introduced one year later. Myriad Kitty- themed items have a tendency to walk away after the flight, Chai says.
Passengers regularly fly "with EVA on a route just because [it is a] Kitty flight," he says. For one, the outside of our EVA Airways jet is plastered with some unusual paint. Japanese design, product, and licensing company Sanrio, EVA will introduce a brand-new Hello Kitty jet just for the occasion, previously flew Kitty flights to Los Angeles, Your California Privacy Rights/Privacy Policy. The character was an instant hit. Each just as purrfectly cute and overwhelmingly adorable as the others. The airline announced in December that it would be add Houston to its network. The Taiwanese airline flies Hello Kitty jets all over Asia, with select flights in Europe and the US. Keep reading for a look inside one of these unique flights. Chai says the rationale behind the flights is simple: "To make your journey more fun; provide a fun element to your flight.".
Hello Kitty tissues, and yes, even Hello Kitty toilet paper. Discover (and save!) Sep 21, 2013 - This Pin was discovered by Amber Tsai. EVA previously flew Kitty flights to Los Angeles before moving those flights to Paris last September.
As the jet cruises toward Taipei, it's one of only 19 such flights EVA will fly today. Kitty's appeal exploded in Japan, and then beyond as the creature grew to become a global phenomenon. Paying a premium for the experience isn't the only thing passengers are willing to do, however.
As the box-top pops open several balls of fruit, pasta pieces and even the pancakes stare back. You also can follow Jeremy on Twitter at @photoJDL. Passengers searching for Kitty-themed service from North America are out of luck, but not for much longer. All are professing their love of apples. The check-in desk?
All in all, there are 100 Hello Kitty themed amenities, from toilet paper to branded baby bottles. Subscribe to our daily newsletter to get more of it.
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