New “no frills, modern” sans-serif typeface Galano Grotesque is used for copy across graphics, which aims to be legible as this is “key for kids”, says Superestudio. The project consisted of more than 250 deliverables, including bumpers, IDs, promo toolkits and graphic developments for social media and off-air use for the US channel, with updated elements for the international channels to follow. Panettiere, Update July 13, 2020: Ventura County’s investigation into the disappearance of Naya Rivera has led to the discovery of an unidentified body. Waldron says the aim of the brand refresh was to make the channel appear “more real, more playful and more unexpected”. Our website uses cookies to improve your user experience. "Using a mix of real kids and on-air talent, the refresh looks through the lens of how kids see things—the unpredictable, extraordinary and joyful nature of a child's imagination," Waldron continued. Argentina-based consultancy Superestudio has completed the rebrand alongside Nickelodeon’s in-house creative team, which features a refreshed logo, colourful graphics and photography, and a series of new bumpers – animated shorts of a channel’s logo, which appear before and after a TV show. The rebrand, which features clean fonts and bright colors, was all about reflecting the "play surprise, and imagination" in kids' lives. Their case study describes it as a “Confident, no frills, modern sans-serif with some attitude”. Ansel Elgort Denies Allegations Of Sexual Assault In Apology To H... Beyoncé Demands Justice In Passionate Letter As Breonna Taylor... California Sues Studios For Sexual Harassment On The Set Of. Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors. '90s kids, hold onto your hats, because Nickelodeon is rebranding. "We really wanted to highlight how much surprise and fun is a part of kids' everyday lives, so we took as our inspiration the surreal nature of GIFs, memes, and emoticons and created an entire new visual vocabulary," said the Senior Vice President Creative Director Art and Design for Nickelodeon Group and Nick@Nite, Michael Waldron. Bumpers include video footage of children – who were invited to the channel’s Los Angeles’ studio – interacting with the new graphics, which aims to represent a virtual “playground”, says Superestudio. A grey and a white shade will also be used as a secondary palette. If you continue browsing, we assume that you consent to our use of cookies. In it, Twitter user @Itsgabby accused the West Side Story actor, Your social media timelines may have resumed their normal activity following the trendy black squares, but the uprising against racism hasn’t lost an, In a nearly unprecedented move, California’s Department of Fair Employment and Housing filed a lawsuit against the various studios behind CBS’ Crim. “This attracts their attention and helps them feel represented at the same time.”. LA designer Willo Perron discusses working on Rihanna’s much-anticipated second lingerie show, which features performances by Lizzo and Travis Scott. in Film/Video. Nickelodeon refreshes branding to put “kids first” The TV channel’s new visuals have been designed by Argentina-based consultancy Superestudio, and feature colourful graphics, idents and bumpers which include children interacting with the branding. Registered office at Floor M, 10 York Road, London, SE1 7ND, Design Week Awards 2017 deadline extended, Virtual reality app designed to show effects of drink-driving and speeding, Aldi rebrands to appear more “contemporary”, How the Royal Mail’s David Bowie stamps were designed – before being sent into space, Studio PI launches to “address the lack of diversity in the creative industry”, Ben Tallon’s new book shows the “underbelly” of British street-level culture, Rihanna Savage x Fenty 2020 set designer: “I think we took it even further”, David Pearson: “We can be braver with book design in the UK”, Motion Graphic Designer/Art Director – to £60k.
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