Seniors, on the other hand, will not respond as well to a hard-hitting social media campaign, so you may have to tailor your proposal to more traditional marketing channels or events. V�/��.�N4�b~b�HO�nf�a����%& ���O�b�ʯ�/�F����է��������t� ��l�4ᰍ��'O��pE���. This would be an excellent place to include a chart or calendar detailing the above-mentioned tactics. TOMS Public Relations Plan 3025 Olympic Avenue - Suite C Santa Monica, CA 90404 www.TOMS.com Presented by: Averi Ahsmann May 10, 2011 IMC 740 PandaTip: As public relations deals directly with media outlets, this section should address what media sources you will target. 253 0 obj <> endobj Begin each section with the appropriate subheads: 1.
A public relations proposal is a proposal that involves the PR department of the whole entity to promote specific events and other things that are linked to the company. You must know your client and target marketplace, also keeping your clients in mind. These should be listed here, along with explanations of the event and why it would be pertinent. In a larger market with substantial competition, for example, you may need to include an extensive history of your own company and successful campaigns you’ve initiated. This requires a better understanding of the process behind designing a professional PR proposal template. Once you have a clear understanding of the industry your client works in, frame it in the context of their current market and you’ll have a good idea of the tone your proposal needs to take. endstream endobj 3578 0 obj <. c) Editorials PandaTip: This subsection can describe other types of written press that the plan will target, and what the subject matter or angle of those will be, including types of media source to be used. With a more company-geared public relations proposal, this section might focus on generating new and creative ideas for press releases. 2 0 obj The outline can also help you to better organize your thoughts. Available in A4 & US Letter Sizes.
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The Executive Summary contains an overall summary of the plan you will set forth below. Promote your key strengths and experience that supports alignment between you and prosopect/industry. 0 Part of making any proposal involves adding the smart goals you expect to meet during the course of the campaign. A summary of the PR proposal and what you believe the PR campaign should tackle. 2018-10 . It would also help to include a timeline of how you expect your campaign to turn out in your free proposal templates. Discuss consumer attitudes towards the company/product/service. Public Relations Proposal.
Public Relations Society of America: Proposal Template, PR Daily: 5 Mistakes That Can Sink Your PR Proposal, Axia PR: How to Write an Effective PR Plan, Crenshaw Communications: Writing the Killer PR Plan. The goals will probably have been discussed some with the Client Company already, in determining the need for a PR proposal and what the company is looking for in terms of results. 270 0 obj <>/Filter/FlateDecode/ID[<49A522D157AF104EBAE54F002C209006>]/Index[253 26]/Info 252 0 R/Length 85/Prev 113687/Root 254 0 R/Size 279/Type/XRef/W[1 2 1]>>stream h�b```��,�+@ (� This is a good time to highlight your expertise and strengths. Your public relations proposal should include: Conclude with a closing statement that tells the client how you look forward to working with her and how sure you are that you will have a positive and prosperous relationship. Under each objective, discuss the reasoning behind the objective (the circumstances creating the need for the objective), the benefits which will be gained from this objective, and how the success will be measured. This knowledge makes it easier for you and your partners to plan the campaign since you have some kind of idea of what demographics to target, allowing you to tailor the campaign for that particular population. You don’t want to have to go back after you submit your PR proposal to tell the client the glowing statistics you provided were wrong. If the client already has an existing marketing concept, this section can simply explain how the PR plan will maintain and continue to promote that concept, perhaps including fresh new approaches to the idea. endobj Typical objectives may include items such as: Promote awareness of Product as an alternative to another commonly used product, or Attract a new demographic (such as young women) to this product more often associated with a different demographic (older women), or even something slightly less specific such as Use unique PR campaigns to generate web traffic and increase sales. This also serves to let the other party know about the main ideas of the campaign, the better to make your proposal clearer.
Many professionals suggest being extremely specific in this section, identifying the exact type of individual your PR will be geared towards, down to age, sex, geographic location, likes, dislikes, habits, etc. Hold in-person meetings with the principals and managers in the company so you can get a sense of who they are and what they are looking for in a public relations campaign. Information about your company, including similar work done in the past and any references. Throughout your PR proposal, be sure to use professional language.
Following extensive research and analysis, the circumstances and situation affecting ::ClientCompany or Product:: appear to be as follows: Following extensive research and analysis, the circumstances and situation affecting [CLIENT COMPANY OR PRODUCT] appear to be as follows: The attitudes of consumers towards [CLIENT COMPANY OR PRODUCT] indicate that […], Compared to leading competitors [CLIENT COMPANY OR PRODUCT] is performing strongly in the following areas […], Some of the weaknesses of [CLIENT COMPANY OR PRODUCT] seem to be […]. After all, these tips can make sure that you catch everything when actually writing them yourself, which can go some way to making doubly sure that you have not left anything out.
The goals will generally address the issues mentioned in the Situation Analysis.
PandaTip: There may be upcoming events which will provide excellent public relations opportunities for the Client or its product.
PRfect Greens is a Eugene, Ore. based public relations firm that specializes in environmental PR. I volunteered to be the project … Explain what services are covered under specific fees and expenses, and which services are extra. PandaTip: Depending on the specific needs of the public relations proposal, this Acceptance section can be omitted.
Communications include television, radio, print media, blog posts, and social media or any alternative form of media for which the sponsoring organization is not required to pay a fee. In order to make sure that you are making the best possible use of your public relations proposals, you can use some tips that can help you during the writing process. Writing a good public relations proposal can make or break it when it comes to landing clients. A PR proposal needs to highlight your ideas without giving away so many of the details that the client can take the proposal and implement your ideas without you. h�b```�f�= cB�5M�, �11D�ym�)����˜��{�v�/�s9�qx��s|gkg�c���-�c[ �+�?,7�_��2͌�`�����Z�����Z�|[�]��9�10T�T)����v�����=�=q��G¤F��X��2�Ț;�-�ٲ�=7�� ,�P�0N�BU�(�f�&�)`E 0�� � �`GP���-��"�� �F��� �b��c�J�"��F �&f�) �7 �e`ٵH�1X$����O�� ���r=�b����v��B&�_�JJX��ɀ�)�.c`�z��Ճ�Y� �l��@��� � B��D Before you can even consider a PR proposal, you must spend time getting to know your client. For example, if the target is young adults, you‘ll need to include a social media aspect in your proposal.
Be as clear as possible when it comes to your pricing so that there are no surprises to the client. Give a few examples of media you might contact as well as the content of messages you will convey. Creating a strong public relations scope of work template from the outset is a worthwhile endeavor to make sure you include everything you need to run a successful public relations business.
A well-written PR proposal tailors your recommended marketing to the right audience. This is all information that will help you create a more unique and targeted public relations proposal.
Signature: ___________________________________, Printed Name: ___________________________________, Date: ___________________________________.
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