As a result of the lawsuit, Forman is not legally allowed to own a pair of Menthol 10s. Nike has made great use of the Swoosh logo in athlete endorsements. [3], The Nike Swoosh corporate trademark was created in 1971 by Carolyn Davidson while she was a graphic design student at Portland State University. Interestingly enough, Phill Knight, Nike’s co-founder, who had commissioned her for the project, initially did not like the logo (or so he said). Logo: On a space background, we see the shadow text on a blue tinted saturn planet that reads "NICK". In 1978 the name of the company was placed above the symbol. According to Forman, the shoes were "dedicated to the two brands who have taken the most and given the least." [20][21], In 2006, Lorillard (the previous owner of Newport) and Nike sued graphic designer Ari Saal Forman after he released his Ari Menthol 10s shoes, which combined the design of the Nike Air Force 1 with Newport's spinnaker and colors. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. The comparison was made, because Newport was introduced in 1957 and used a logo they call the "spinnaker", while Nike was formed on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. Over the first seven years, the word “Nike” was given in a type that imitated handwriting and used the Swoosh image as a background. The first time this version was used was in 1988. Due to the italicized font, it looked rather dynamic. [17] She claims to this day that she is not a millionaire but lives comfortably. History Talk (2) Share A long list of variants of the Nickelodeon logo, using different shapes and silhouettes acting as a background. Over the ensuing weeks, she created at least a half-dozen marks and gathered them together to present to Knight, Bob Woodell and Jeff Johnson (two BRS executives) at the company's home office, at the time located in Tigard, Oregon. She received $35 for the job, which today equals $217. In 1976, the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs. The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. The Nike brand alone is valued at $26 billion. [19] A sculpture of Nike at Ephesus is said to contain the Swoosh in the flowing dress, but there is no evidence this is the origin of the design. [9][8], They ultimately selected the mark now known globally as the Swoosh. [4][9][10], When first released, the design was displayed in a variety of colors in order to stand out on the track from other shoe manufacturers. The logo is also said to symbolize the wing of the Greek goddess of victory, Nike. "I don't love it," Knight told her, "but I think it will grow on me".
The word “Nike” written in lowercase letters right across the emblem ruined its splendor.
[7] It was here that she met Phil Knight, who was at the time teaching accounting classes at the university. Nike primarily used the red and white color palette on its logo for much of its history. A new type was chosen, all the letters were given in capitals. In May 2010, a report was written where Nike copied the Swoosh logo from the cigarette brand Newport. For the Nike AIR logo, the standard Nike emblem is complemented by the word “AIR” written in a thinner, clearer all-cap type.
For her services, the company paid her $35 ($206 in 2015 dollars), citing that she worked 17.5 hours on creating the Swoosh, although Davidson claims that she is certain she worked more hours on the design. The company’s earliest logo featured its original name “Blue Ribbon Sports.” The text was placed under the interlacing letters “BRS.” Although there is a legibility issue, the letters look unusual due to the stripes and unique shape. Nike co-founder Phil Knight, who was an accounting teacher at the University, offered her to design the logo when he heard her complain she didn’t have the money to buy oil painting supplies. For much of the time, it was written in Futura Bold, all-cap typeface. Harvard Business School professor Stephen A. Greyser has described the logo as "the living, vibrant symbol of the firm".[9].
One of the world’s largest manufacturers of sports equipment, shoes, and apparel, Nike employs over 45,000 people. Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). The Swoosh is the logo of American athletic shoe and apparel designer and retailer Nike. The Nike swoosh is a logo design created in 1971 by Carolyn Davidson, over a decade after Newport cigarettes were launched. The Nike Skateboarding brand includes shoes, apparel, and equipment for skateboarding. The logo looks almost identical to the regular one, except for the letters “SB” below the swoosh. "[6] She attained a bachelor's in graphic design in 1971. [15] Of the gift, Davidson says, "this was something rather special for Phil to do, because I originally billed him and he paid that invoice. Currently, the company prefers to use the solo swoosh, the most usual color scheme being the combination of black and white. [5] Davidson started as a journalism major but switched to design after taking a design course to "fill an empty elective. To begin with, at the time Davidson was not actually a professional designer, while Phil Knight, who commissioned her for creating the Nike logo, was just at the beginning on his way to success. They were $150 worth back then, but now their cost has reached $643k. Yet, the iconic swoosh is way better memorable and more impressive than its predecessor. [4], Until 1994, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. For much of its history, the symbol included the name of the company. Nike is the winged goddess of victory in Greek mythology, who sat at the side of Zeus in Olympus.
[11][12] The Swoosh was officially trademarked on June 18, 1971 and in June 1972, at the U.S. Track and Field Olympic Trials in Eugene, Oregon, Nike's first official track shoe, the Nike Cortez, was released to the athletes sporting the fresh new Swoosh. Despite some claims, there has never been found any specific evidence that Nike stole the logo from Newport. The dark shade of red added to the logo in 1985 can still be seen sometimes, along with other colors. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. The company co-founder, Phil Knight, got it totally by chance, without having to pay a lot of money to a renowned professional. Knight offered to pay Davidson $2 per hour (about $14 per hour today) for the work that she completed.
2005 Raccoons; this was used as the Nick Jr. On Demand logo and the on-screen bug for split-screen credits The 1985 version looked almost identical but for the color scheme: blue was replaced by a dark shade of red. "[16] Davidson went on to be known as "The Logo Lady".
In September 1983, Knight gave Davidson a golden Swoosh ring with an embedded diamond and 500 shares of Nike stock (which have since split into 32,000 shares) to express his gratitude. Logos on white or transparent backgrounds (does not include title cards or other title images).
In 1971, Knight decided to launch his own brand of shoes, which would first appear as cleated shoes for football or soccer, and had a factory in Mexico ready to make the shoes. [13] (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2016-2019 All rights reserved. [22][23], Learn how and when to remove this template message, "Logos that became legends: Icons from the world of advertising", "The Forbes Fab 40: The World's Most Valuable Sports Brands 2015", "Portland State Fearless | Carolyn Davidson: Fearless Icon-Maker", "Creator of Nike's famed Swoosh remembers its conception 40 years later", "The $35 Nike Logo and the Woman Who Designed It", "The Creator of the Nike "Swoosh" Logo Was Originally Paid Only $35 for the Design", "How Nike Turned Running Shoes Into Fashion", "Nikebiz : About Nike : Heritage : Origin of the Swoosh", "How a college student created one of sport's most iconic images", "Nike Swoosh Logo vs Newport Cigarettes Swoosh Logo - The Logo Smith", "Nike and Newport (Swoosh and Spinnaker) - BEACH", "The Bootleg Nikes That Got Banned by Big Tobacco", "Ari Saal Forman Explains Why the Menthol 10s Were Banned by Big Tobacco", https://en.wikipedia.org/w/index.php?title=Swoosh&oldid=982033370, Articles lacking reliable references from November 2019, Creative Commons Attribution-ShareAlike License, This page was last edited on 5 October 2020, at 20:22. The endorsements of Romanian tennis player Ilie Năstase and distance runner Steve Prefontaine kicked off Nike's brand sponsorships and today they endorse hundreds of athletes. [1][2][3] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Also, it is not rare for the Nike Swoosh logo to appear next to the “Just Do It” slogan. Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design. Over the years, the orange and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity. Who made the Nike logo? Nick jr Logo history - Duration: 7:38. lol 399900 199,274 views 7:38 The Berenstain Bears: Go to School/Week at Grandma's - Ep.3 - Duration: 24:35. Over time, the company’s design team experimented with the Nike logo adding or removing the name of the brand.
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