Xandr’s Programmatic OTT with Prebid offers greater control on par with TV norms, including brand safety and frequency capping, while supporting simultaneous competition for inventory by all programmatic demand. We have already tested it and are very excited to deploy this capability across the WarnerMedia digital portfolio,” said Amit Chaturvedi, EVP, Head of Revenue Operations & Ad Products, WarnerMedia Ad Sales. Xandr Monetize also allows media companies to sell their inventory through Community, Xandr’s curated premium advertising marketplace, to achieve better yield on their premium multiplatform inventory. Xandr Monetize supply is updated regularly with newly-onboarded inventory sources for which both of the following are true. Portugal's largest media alliance Nonio has adopted Xandr's sales platform Xandr Monetize, enabling advertisers to access inventory in one place. the expressed permission of Telecom.paper BV. In addition to robust deal capabilities, Xandr now offers Programmatic Guaranteed, allowing publishers to pre-agree with, and execute on, reserved delivery commitments with programmatic buyers without compromising control over how their inventory is monetized. This allows publishers and media owners to focus on creating more content, innovating with advertising formats, and attracting interested consumers. “Developed with our sales needs in mind, Programmatic OTT with Prebid will be essential to better managing inventory within client campaigns and realizing higher yield for our premium content. “The reality for premium publishers in today’s market is that the major platforms are self-interested, yet Xandr’s goals have been consistently aligned with publishers on the open internet. Never Did. “Microsoft relies on Xandr as a programmatic advertising partner that can operate at the massive global scale MSN, Outlook, Xbox, and our Windows App Developers require. Xandr is uniquely positioned to offer the scaled, streamlined buying and selling platform the industry needs and to shape TV and digital media monetization in the future. The direct path between Xandr Invest, the strategic buying platform, and Xandr Monetize facilitates scaled buying and unique demand from AT&T, maximizing working media dollars for buyers and direct sellers alike. All rights reserved. As content consumption and viewer attention increasingly fragment, Xandr Monetize gives publishers and media owners full control to navigate the consumer journey and client relationships. Xandr’s New Strategic Selling Platform for Premium TV and Digital Media Companies Our General Terms and Conditions can be found here. Through premium deals and holistic demand channel management, Xandr Monetize sets us up to strategically optimize global revenue.”.
“Programmatic OTT with Prebid will be essential to better managing inventory within client campaigns and realizing higher yield for our premium content. Enables Content Owners to Sell Inventory Through Community, Xandr’s Curated Premium Advertising Marketplace.
Community, powered by Xandr, is a curated marketplace of premium publishers, providing access to unique consumer insights in a brand-safe environment. While building for the future of monetization, Xandr is already tackling the challenges of digital video buyers and sellers face today.
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